Sunday, November 2, 2008

Websites = Money

Premise: Every business needs a website as part of its marketing.

Conundrum: Not every business has a website, yet. Why is that? Is it time? Is it money? Is it skill or lack of skill? Is it ignorance or hard-headedness? Is it too many customers / clients / prospects already?

Mission: Equip any business that needs a website with a website.

Strategy: Find businesses that do not have a website.

Tactic: Offer them one.